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Agentur für Cultural Marketing Culture-based Marketing Interkulturelles Marketing Kulturelle Zielgruppenansprache

54%

OF GEN Z  BELONG TO A MINORITY

" YOUNG BRAND COMMUNICATION MUST BE BOLD, AUTHENTIC & SOCIAL RESPONSIBLE " 

85%

DON’T FEEL CULTURALLY REPRESENTED THROUGH BRAND COMMUNICATION

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Agentur für Cultural Marketing Culture-based Marketing Interkulturelles Marketing Kulturelle Zielgruppenansprache

WE LIVE IN A COMPLEX WORLD THAT IS CONSTANTLY CHANGING WHICH MAKES IT DIFFICULT FOR BRANDS TO DEFINE THEIR SO CALLED TARGET GROUP - WE DONT BELIEVE IN TARGET GROUPS. WE BELIEVE IN CULTURAL TRIBES AND THE POWER OF UNDERSTANDING THEIR CODES &VALUES.

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