top of page

TASTEMAKERS

PATRON TEQUILLA

THE CHALLENGE

WHEN IT COMES TO HIPHOP VIDEO FORMATS IN GERMANY THERE ARE PLENTY BUT THEY ARE ALL SIMILAR. ITS A ONE ON ONE INTERVIEW SITUATION BETWEEN A JOURNALIST AND AN ARTIST. ITS SCRIPTED QUESTIONS ABOUT THE MUSIC, ABOUT OTHER ARTISTS - MOST OF THE TIME ITS VERY PREDICTABLE THE LOCATION IS BORING AND THE GUESTS ARE STRICTLY GERMAN HIPHOP.

THE IDEA

THE AMERICAN WAY

 

WE HAD THE VISION TO CREATE A SMOOTH TALK BETWEEN FRIENDS IN A COOL & RELAXED SETTING. 2 FRIENDS DJ JEEZY & JEAN CLAUDE MPASSY INVITE 2 FRIENDS FROM DIFFERENT FIELDS SUCH AS MUSIC, SPORTS, FASHION. 

THE 2 HOSTS ARE NOT JOURNALISTS BUT PLAYERS OF THE CULTURE SO THERE IS ALRADY A VIBE BETWEEN THE GROUP. PATRON BELIEVED IN THE VISION AND THE STRONG COMBINATION OF THE 2 HOSTS AND CAME ON BOARD AS A PARTNER FOR THE FIRST SEASON.
 

THE WORK

THE FIRST EPISODE ALREADY MADE A HUGE BUZZ ON YOUTUBE AND SEVERAL CUTDOWNS WENT VIRAL ON TIKTOK AND BIG YOUTUBERS, JOURNALISTS AND ARTISTS SLID IN THE DMS OF OUR HOSTS TO CONGRATULATE THEM. THE YOUTUBE COMMENTS SPEAK FOR THEMSELVES AND FANS ARE IMPATIENTLY WAITING FOR THE NEXT EPISODE

GET IN TOUCH !

bottom of page