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IT’S SHOETIME!

DEICHMANN

A CHAOTIC SHOE HERO FOR HALLOWEEN.

BEI DEICHMANN WEISS MAN, WIE SOCIAL-MEDIA-MARKETING FUNKTIONIERT. SEIN POPKULTURELLES GESPÜR BEWEIST DER SCHUHHÄNDLER JETZT AUCH ZU HALLOWEEN. GEMEINSAM MIT VIBRANCY CONSULTING HAT DEICHMANN DIE FIGUR "BEETLESHOES" GESCHAFFEN, DIE IN DEN FILIALEN IHR UNWESEN TREIBT. ANGELEHNT IST

DER CHARAKTER DABEI AN DEN TIM- BURTON-FILMHIT "BEETLEJUICE", DESSEN FORTSETZUNG ANFANG SEPTEMBER IN DIE KINOS KAM UND AKTUELL IN ALLER MUNDE IST.

HORIZONT

from Tim Theobald // Wednesday, 30. Oktober 2024

IT´S SHOETIME

THE DAYS ARE GETTING SHORTER, THE NIGHTS ARE GETTING LONGER, BUT THERE IS ALSO A RAY OF HOPE, BECAUSE HALLOWEEN IS JUST AROUND THE CORNER AND DEICHMANN IS ONCE AGAIN CAUSING A STIR IN THE SOCIAL MEDIA WORLD: THIS YEAR'S CAMPAIGN ENTITLED “IT'S SHOETIME!

 

THE FOCUS IS ON THE BIZARRE AND EQUALLY LOVABLE CHARACTER  OF THE "SALESMAN" WHO – AS IN THE FILM – PROVIDES CHAOTIC FUN AND TURNS EVERYDAY DEICHMANN BRANCH LIFE UPSIDE DOWN.

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THE WORK

THE CAMPAIGN FEATURED ENGAGING VISUALS AND CREATIVE MESSAGING, TRANSFORMING THE ICONIC CHARACTER BEETLEJUICE INTO BEETLESHOES. BY LEVERAGING THE FILM'S POPULARITY WHILE SHOWCASING DEICHMANN'S LATEST FOOTWEAR COLLECTION, THIS CLEVER REBRANDING CAPTURED ATTENTION AND POSITIONED DEICHMANN AS A FUN AND RELEVANT PLAYER IN THE HALLOWEEN FESTIVITIES.

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GET IN TOUCH !

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