THE IDEA
Partnering with Team Two Stripes United and the Icon League, we highlighted the power of rituals in everyday performance. By showcasing players’ game-day skincare routines with Minéral 89, we created a genuine connection between sports, lifestyle, and skincare — making Vichy an essential part of peak performance rituals.
THE WORK
We produced two dynamic social media reels featuring Team Two Stripes players sharing their game-day routines and how Minéral 89 supports their skin care before and after the match. Hosted by Rebecca, the content includes playful, interactive interviews with key figures like German rapper Eno and footballer Felix Kroos. The activation focused on authentic, engaging behind-the-scenes storytelling that connects rituals with skincare in a natural way. This approach demonstrates how we blend cultural insight with compelling content production to create meaningful brand experiences.
THE CHALLENGE
How do we evolve Vichy beyond its reputation as a pure skincare expert and establish it as a relatable lifestyle brand? The goal was to deepen brand relevance by embedding Minéral 89 into daily routines connected to authentic moments of performance and self-care — reaching audiences through real-life rituals that resonate beyond the product itself.
THE IMPACT
+850 Guests
427,749 Story Reachs
+90 Influencer
THE IDEA
DESPERADOS GIVES AWAY THEIR MAINSTAGE - THE FRONT LABLES. TOGETHER WITH LOREDANA, NURA, LIZ & LAYLA WE CREATED A LIMITED BOTTLE EDITION ON WHICH EACH ONE OF THEM EXPRESSED HER VISION OF FEMALE EMPOWERMENT AND EQUALITY.
THIS SUMMER LEAD CAMPAIGN UNFOLDED IN A LIMITED BOTTLE EDITION LAUNCHED ALL ACROSS GERMAN RETAIL, A HERO DOCUMENTARY, PR FLIGHT AND A BANGING LAUNCH EVENT AND PANEL TALK HOSTED WITH BIPOLAR BERLIN
