#DECODED BLOG CW32 2025

⛓️ DECODED: What just happened in culture & marketing? We got you — no scroll required.

🎯 Mixtape Heat: Luciano, Reezy, Gunna & Willy Will Load the Week with Heavy Drops

From Berlin streets to Atlanta airwaves — four moves, four totally different flexes.

Luciano’s back in bandit mode with Sure Shots, tapping newcomer Thizzy52 over a Dinski, madein2k & DLS beat. The video? Co-directed by Luciano himself — because of course he’s hands-on. But the real headline? Banditorinho 2 lands this Friday, stacked with features from Sosa la M to Mali and Lolito.

Reezy, meanwhile, just cracked his diary wide open on BORN SPINNER. It’s his fifth album, mixing self-reflection with club-ready polish, high-end collabs (AJ Tracey, Bausa), and the same precision production that’s kept him in his own lane for years. It’s less “Hypebeast flex” and more “legacy building” — but still dripping in style.

Stateside, Gunna’s The Last Wun runs 25 tracks deep with Wizkid, Offset, Burna Boy & more. Part victory lap, part personal reckoning, it’s got both bangers (Won’t Stop) and slow-burn confessionals (Many Nights). Whether it marks his YSL exit or not — Gunna sounds like a man with something to prove.

And then there’s Willy Will, dropping Magazin this Friday and keeping the momentum rolling all weekend. First, a packed release party at Hamburg’s Golden Cut on Saturday. Then, on Sunday, he took the spotlight at the DBB halftime show in Mannheim — turning a basketball break into a mini-concert.

🔥 Off-Pitch Drip: From Travel Hoodies to Rihanna’s Football Couture

Travel like a pro, play like a style icon.

BÉIS and GAP just solved the red-eye flight struggle with a $128 hoodie that literally doubles as a neck pillow — available in black and “light tundra.” Streetwear for frequent flyers.

Rihanna’s new FENTY x PUMA drop is giving football energy without touching the pitch. Think Avanti LS sneakers inspired by Pelé’s boots, Cat Cleats in fresh fall shades, and nylon drill pullovers built for style subbing in for the match. Accessories? Purple pocket bags and silky chevron scarves to seal the look.

And in a move that could change the game (literally), West Ham United Women teamed with Modibodi to make period-proof shorts part of their official kit — a WSL-first. The partnership’s bigger than merch: it’s about smashing stigma and keeping girls in the game, every day of the month.

💥 Heatwave & Hype: My Day Inside the 6pm Festival Frenzy

The internet had opinions — my crew had a blast.

TikTok might be dragging the crowd energy and certain sets, but IRL? 6pm Festival in Frankfurt was a full summer movie. Yeah, it was hot enough to melt eyeliner, but they came prepared — free refill water stations, mist tents, and enough food & drink to keep 10,000 people upright.

Beyond the music (Luciano, Reezy, Yeat, Zsá Zsá, Zackavelli — all killer), the vibe was immersive. Free goodie bags, photo booths, a 6pm Kiosk, credit point raffles, even on-site tooth gems — all wrapped in that giant inflatable pink aesthetic from last year.

It wasn’t just a concert. It was a full brand universe you could live in for a day — sweaty, loud, chaotic, and absolutely worth it.

🎬 Rewind in 4K: La Haine Returns to the Big Screen

30 years later, the rage still feels fresh.

Matthieu Kassovitz’s La Haine is back in German cinemas this week in a newly restored 4K cut — and its themes of racism, inequality, and police violence hit as hard in 2025 as they did in ’95. The black-and-white classic was France’s raw answer to Boyz n the Hood, and it’s still an essential watch for anyone who thinks “that was then.” Spoiler: it wasn’t.