VIBRANCY STUDIOS // INSIGHTS // VOL 4 // "THIRD PLACES"

Growing up black, spaces like the Afroshop or the barbershop were more than just places to get a haircut or buy groceries. They were hangout spots - places where people knew each other, where connections were formed, and where a sense of belonging was created. These third places, so integral to my parents’ generation, are disappearing.

MELISSA KAPITAO

At the same time, despite being more digitally connected than ever, many in my generation experience loneliness. This paradox makes the role of third places more crucial than ever. They offer real, tangible spaces for human interaction, community, and cultural exchange.

This whitepaper explores the significance of third places in today’s world and how brands can meaningfully contribute to their revival.

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