#DECODED BLOG CW15 2025

⛓️ DECODED: What just happened in culture & marketing? We got you — no scroll required.

🎷 Coachella 2025 kicked off with viral moments and a full-blown boho revival as the festival’s standout fashion trend. Surprise sets stole the show — Billie Eilish popped up during Charli XCX’s set, while Tyla lit it up with a “Push 2 Start” remix ft. Sean Paul. Oh, and Missy Elliott? She transformed from a car.

Backstage and behind-the-scenes content dominated TikTok, with creators and brands tapping into Instagrammable nostalgia and the new wave of festival storytelling.

🔥 Major moment in Mannheim: Shirin David brought Nico Santos on stage — surprising fans with an exclusive first listen of their unreleased track “Wer liebt dich jetzt.” The song drops on May 2, but it’s already catching fire on TikTok. Emotional, catchy, and built to go viral — an unexpected duo we didn’t know we needed.

👛 Prada has bought Versace for €1.25bn ($1.38bn), strengthening its position in the luxury market. The deal, following months of speculation and market instability, comes after Donatella Versace’s departure as creative director. Prada chairman Patrizio Bertelli says: “We aim to continue Versace’s legacy celebrating and re-interpreting its bold and timeless aesthetic."