JOHNNIE WALKER
“LIFE TASTES BETTER WHEN YOU BLEND” 4D DRINKING EXPERIENCE
THE WORK
We defined the strategic positioning at the intersection of culture and experience, then transformed the idea into a tangible format: iconic whisky cocktails paired with custom soundscapes, co-created by producer Chelo, singer Rola and Johnnie Walker Brand Curator & Mixologist Sembo. We designed a holistic communications framework – from digital storytelling to immersive festival activations – and amplified the launch through targeted PR across lifestyle, culture and trade media
THE CHALLENGE
Reimagining cocktails as a cultural experience: the concept was to create a drinking ritual that goes beyond taste – blending flavor, sound and storytelling into one immersive moment. A celebration of craft, creativity and connection. How can a traditional drink become part of a contemporary cultural conversation? The task was to develop a concept that resonates in a world shaped by sensory experiences, artistic collaborations and storytelling beyond the glass.
THE IMPACT
+850 Guests
427,749 Story Reachs
+90 Influencer
THE IDEA
DESPERADOS GIVES AWAY THEIR MAINSTAGE - THE FRONT LABLES. TOGETHER WITH LOREDANA, NURA, LIZ & LAYLA WE CREATED A LIMITED BOTTLE EDITION ON WHICH EACH ONE OF THEM EXPRESSED HER VISION OF FEMALE EMPOWERMENT AND EQUALITY.
THIS SUMMER LEAD CAMPAIGN UNFOLDED IN A LIMITED BOTTLE EDITION LAUNCHED ALL ACROSS GERMAN RETAIL, A HERO DOCUMENTARY, PR FLIGHT AND A BANGING LAUNCH EVENT AND PANEL TALK HOSTED WITH BIPOLAR BERLIN
