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INSIGHTS VOL. 2 // NOVEMBER 2024
This whitepaper explores the evolving allure of festivals: what compels people to attend, how their perceptions are shifting, and the roles they play in today’s society. By examining these questions, I aim to uncover how festivals function as both cultural phenomena and economic engines, shaping and reflecting the values of a changing world.
SVENJA GLINTSCHERT
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FESTIVAL REPORT 2024
As a student of Communications in Social and Economic Contexts and part of Gen Z, I’m captivated by festivals as spaces where culture, identity, and connection come to life.
In a world increasingly dominated by digital interactions, festivals offer a rare and vital opportunity for people to gather in person, fostering moments of authenticity and shared experience.
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For my generation, often characterized as the “experience generation,” these events are not just gatherings; they are opportunities for self-expression, community, and meaning-making.
We seek connection, authenticity, and immersion, which festivals seem uniquely poised to offer.

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